the playbook experience

We're bringing beauty to the Beehive State! Join us in Salt Lake City for a full day of education, networking, brand expression areas and technology-infused business tools.

Come join myself—Geoffrey Britt, representing L’Oréal Professionnel, and find yourself immersed in our groundbreaking technologies while diving into creative color placement, formulations and trending style techniques with the airlight pro for all hair formations!

This is an all-inclusive ticket price including a complimentary power lunch, a swag bag, and more! We look forward to seeing you in Salt Lake City!